Our Story

We started Clif Bar & Company in 1992, fueled by our passion for food and adventure and a desire to create convenient, portable and above all delicious food for active lifestyles. Our vision at Clif Bar was always to do business in a better way, placing organic farming and organic ingredients at the forefront of our sustainability efforts as a business.

When we started Clif Family Winery & Farm in 2004, we were driven to create a more meaningful connection between food, wine, and the land. The Clif Family Farm began as a way to connect with family members, planting fruit trees and harvesting and milling olives from the original 100-year-old olive trees on the property.

Both of us were raised in families that valued agriculture, nature, and the land. These early experiences played a pivotal role in shaping our connection to farming and the outdoors. Growing up, we learned the importance of sustainable practices, respecting the environment, and appreciating the bounty that the land can provide.

We opened our St. Helena Tasting Room in 2012 to bring our love of food and wine to our local community and visitors to the Napa Valley. Three years later, we opened the Bruschetteria Food Truck, serving seasonal bruschetta, salads and plant-forward dishes highlighting ingredients from the farm. We were the first winery to have a Food Truck outside our front door, offering our guests a unique experience in the heart of the Napa Valley.

Over the years, our farm has grown from a small garden to a fully working farm, growing a variety of fruits and vegetables that make their way to our Clif Family Bruschetteria Food Truck and into and our preserved fruit and vegetable products. In addition to our gardens, we grow 10 grape varietals on 90 acres of Estate Vineyards located in Napa Valley’s famed Howell Mountain and Oak Knoll District AVA’s. Our vineyards are CCOF certified organic and Napa Green certified, furthering our commitment to sustainable farming.

The winery and farm is not just a business venture; it is an extension of our values, a homage to our farming roots, and a way to give back to our people, planet and community. We hope to see you at the Tasting Room and Food Truck soon!

Gary Erickson & Kit Crawford
Co-Owners and Co-Founders, Clif Family Winery & Farm