Think Like a Tree, Act Like a Forest

At Clif Family we’re guided by our values.

We call them our Five Aspirations – Sustaining Our People, Community, Planet, Brands and Business.

This means growing a healthy company; maintaining the integrity of our brands; taking care of our employees; supporting the communities where we live and work; and working to reduce our ecological footprint in all aspects of our business. This starts with Thinking Like a Tree. Trees run on renewable energy, recycle all waste, and sustain and improve the places they grow. Clif Family is working to think like a tree through organic food and farming, sustainable production, zero waste practices and conserving and restoring our natural resources.

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Clif Family Five Aspirations
Sustaining Our People Sustaining Our Business Sustaining Our Brands Sustaining Our Planet Sustaining Our Community

Sustaining Our People

Create an environment where our employees can grow and succeed:

  • Create a company culture that inspires and supports our people in and outside of work.
  • Sustain our people with competitive pay and benefits, wellness o erings and other innovative benefits.
  • Hire the right people to the right positions and support them to grow in their current and future roles.

Sustaining Our Business

Build a sustainable and resilient company:

  • Live within our means, ensuring our company is viable and lasting.
  • Be profitable, but not just exist for profit.
  • Be dynamic and thought provoking, pushing ourselves to be leaders in our industry.

Sustaining Our Brands

Create brands with integrity, quality and authenticity:

  • Connect with our consumers through authentic experiences and our shared values.
  • Strive for relevancy, authenticity and innovation in everything that we do.
  • Deliver excellence in wine, food and hospitality.

Sustaining Our Planet

Conserve and restore our natural resources, operating in harmony with nature:

  • Support sustainable food and agriculture, with an emphasis on organic farming.
  • Strive to reduce waste across our business.
  • Conserve natural resources and protect the places we eat, farm and play.
  • Lead by example with our customers, business partners and community partners.

Sustaining Our Community

Support the local communities where our employees live and work:

  • Be a gathering point that fosters community connection.
  • Work in partnership with local non-profit and community organizations.
  • Support communities directly with volunteer time, cash and product donations.

Clif Family Co-Owner, Kit Crawford

“We’re working to run a different kind of company: The kind of place we’d want to work, that makes the kind of food we’d like to eat, and that strives for a healthier, more sustainable world – the kind of world we’d like to pass on to our children.”

Kit Crawford, Co-Owner and Co-Founder
Clif Family Sustainablity Process

Organic Food & Farming

Certifed Organic Farmland

Maintain 100% CCOF organic certification on all Clif Family vineyard and farm land with over 100 acres certified.


Maintain CCOF organic certification on all eligible food products.


Supply our Food Truck and Tasting Room with organically grown produce from our Organic Howell Mountain Farm.


One of the 1st five vineyards in Napa Valley certified under the new Napa Green Vineyard Certification.

Hands holding herbs
Cliff Solar Grown honey jars

Sustainable Production


Climate Commitment via SME Climate Hub to halve our carbon emissions by 2030, aligned with the United Nation’s Race to Zero campaign.


Utilize clean energy to operate our business through our enrollment in MCE's 100% Deep Green Power.


Expand Solar Grown product offerings to multiply benefits of clean energy and pollinator habitat.

Zero Waste


Source packaging that is reusable, recyclable or compostable and ensure our partners are using sustainable packaging.


Source FSC certified materials for office use, shipping and packaging.


Identify opportunities to decrease the amount of packaging required for shipping and operations.


Create and maintain robust composting programs at the farm and kitchen.
The Climber wine bottle in front of climbing gear
Planting a tree

Conserve & Restore Natural Resources


Partner with American Forests to restore healthy forests in areas devastated by wildfires in California. Learn more about our partnership here.


Continue community service on company time and contribute over 1250 hours annually as a business. Support community events and local non-profits through our monthly Sip & Support program.


Continue supporting sustainability benefits for employees including reimbursement for national park passes and athletic events. Support bike to work programs and participation in local cycling community.


Industry Leaders





The prestigious California Green Medal recognizes the leadership of wineries and vineyards committed to sustainability. It is presented by the California Sustainable Winegrowing Alliance, California Association of Winegrape Growers, Wine Institute, Lodi Winegrape Commission, Napa Valley Vintners and Sonoma County Winegrowers Association. In 2020, Clif Family received the Community Award, given to the vineyard or winery that is a Good Neighbor & Employer using the most innovative practices that enhance relationships with employees, neighbors and communities.

Certified Organic – Clif Family’s 90 acres of Estate Vineyards and 5 acres of olive and fruit orchards and vegetable gardens are farmed and certified organic by California Certified Organic Farmers. Our Savory Nut Mixes, Dark Chocolates, Preserves, Hot Sauces and Olive Oil are also certified organic.

Napa Green Certified Vineyard, Clif Family Winery
Certified Land – The first wine industry sustainability certification to focus on climate action, regenerative farming and social equity. Napa Green Vineyard Certification provides a pathway to growers to improve soil health, become carbon neutral to negative within six to nine years, and increase the resilience of vineyards, businesses and our community.
Climate Collaborative –A community of businesses joining forces to create pathways to action, connecting companies to resources and working together to create solutions. Through Clif Family’s participation in the Climate Collaborative, we have made public commitments to climate action in the following areas: Carbon Farming, Energy Efficiency, Reducing Food Waste in our Supply Chain, Reducing the Climate Impact of our Packaging, Responsibly Engaging in Climate Policy and 100% Renewable Power.

Fish FriendlyThe Fish Friendly Farming Certification Program is run by the California Land Stewardship Institute. This certification program is for agricultural properties managed to restore fish and wildlife habitat and improve water quality.


Clean EnergyMCE is a public, not-for-profit electricity provider that gives all PG&E electric customers the choice of having 60% to 100% of their electricity supplied from clean, renewable sources—such as solar, wind, bioenergy, geothermal, and hydroelectric—at competitive rates. As a Deep Green customer, 100% of Clif Family’s energy comes from renewable sources.

SME Climate Hub

SME Climate Hub –Clif Family has made a commitment through SME Climate Hub to achieve net zero emissions before 2050, aligned with the United Nations Race to Zero campaign. Part of our commitment is to report on our progress on an annual basis. The SME Climate Hub is a global initiative that empowers small to medium sized companies to take climate action and build resilient businesses for the future.


At Clif Family, we strive to have the lowest impact on our environment as possible. We are constantly looking for effective and efficient packaging materials for all of our wine, food products and shipping materials. Below you’ll find information about all of our packaging materials and suggested instructions of how to dispose of these materials.


Wine Packaging – We use lightweight glass wine bottles in an effort to reduce our carbon footprint. The glass bottle, aluminum screwcaps, and foil capsule are recyclable, FDA compliant, and BPA-free. The cork is compostable. Remove any foil left on the neck of your wine bottle before depositing the bottle into your curbside recycle bin. To ensure the foil capsule is recycled, please place all pieces inside a larger container of like material before depositing them into your curbside recycling bin. If your bottle has a metal cog decoration, please remove it before disposing of the glass bottle. If your bottle has a cork, please deposit the cork into your curbside or household compost bin.

Chocolates – All chocolate packaging is made with FSC-certified materials and a non-plastic food-grade liner to ensure freshness. All packaging is FDA compliant and BPA free. Please reuse containers or deposit them into your curbside recycling bin or curbside compost bin.

Nut Mix Pouches – These pouches are made of a PE laminate to ensure both the freshness of our nut mixes and the recyclability of our packaging. These pouches are FDA compliant and BPA free. Please recycle at an approved H2Recycle in-store drop-off location. To find one in your area, click here.

Solar Grown Honeys, Preserves, Hot Sauces, and Olive Oil – Both the glass jar and the aluminum lid are recyclable, FDA compliant, and BPA free. The foam tamper seal is NOT recyclable. Please reuse the jar and lid or dispose of them in your curbside recycling bin. Please dispose of the foam tamper seal from the Solar Grown Honeys and dispose of the cork stopper from the Olive Oil in the trash.


In an effort to reduce waste, we often reuse packing materials that we’ve received from other vendors to give these materials a second life. This includes shipper boxes, eco-friendly bubble wrap, and paper fill. When second life materials are not available, we use the following packaging materials to ensure safe delivery of our wine and food products.

  • Our shipper boxes are made with 33% PCW and can be recycled in your curbside recycle bin.
  • Pulp wine trays are curbside recyclable and made of compostable material.
  • Eco-friendly bubble wrap includes 40% recycled content with 20% from post-consumer sources.
  • Clear cello packing tape is entirely plant-derived, renewable, and industrially compostable.
  • Water activated kraft paper tape is made of a renewable plant-derived (cornstarch) adhesive and backing and is made up of 50% PCW, making it fully recyclable.
  • Icepacks are made with a heavy-duty biodegradable sleeve and a non-toxic and drain safe refrigerant gel. They are also reusable.
  • Our brown kraft wine tote caddies used for carrying wine purchases from our Rifugio Tasting Room or Enoteca Tasting Salon are reusable and curbside recyclable.


Please reuse packaging or place corrugated boxes, wine caddies, paper fill, tissue paper, and paper marketing collateral into your curbside recycle bin. Eco-friendly bubble wrap can be recycled alongside other plastic films in designated recycle bins, like plastic grocery bags. Designated recycle bins can be found at your local grocery store or pharmacy.