Club Peloton

Become a part of a special community that celebrates wine, food and cycling.


Started in 2001, Club Peloton is a special community that celebrates wine, food and cycling.  As a member, consider the Clif Family Tasting Room your cycling hub in Napa Valley. Start your rides with a shot of espresso and we’ll share with you some of the best Napa Valley route suggestions. End your ride on the Patio, where you’ll meet up with fellow cycling enthusiasts over a glass of wine or a farm fresh bruschetta.

All Club Peloton Members receive an invitation to our annual Club Peloton Ride, a unique opportunity to cruise some of our favorite Napa Valley routes along with Clif Family Winery Owners: Gary Erickson and Kit Crawford.

Joining Club Peloton gains you access to purchasing our Club Peloton Cycling Kit, designed exclusively for Club Peloton members only, in partnership with our Bay Area friends at Capo Cycling. Inspired by the amazing topography of the Howell Mountain, this custom kit really speaks to both Clif Family cycling experience in Napa Valley.

Not only will you receive 6 bottles of our limited production wines, each club shipment is also accompanied by a case of CLIF Bar product to help energize your training throughout the year. Frequently featuring the newest flavors before the general public! Additional benefits Club Peloton Members enjoy includes special perks from our cycling industry partners, 20% discount on all CLIF Bar products, and opportunities to connect with likeminded folks, virtually and in person, who enjoy riding bikes, eating amazing food and drinking fine wine.

Member Benefits


  • 1 case of CLIF Bar Product per shipment
  • First access to our latest wine releases
  • First access to our Estate Howell Mountain Wines
  • 20% off CLIF Bar products
  • 20% off Clif Family Wines and Artisan Food Products
  • $20 flat rate shipping on all Wine Club shipments
  • $20 flat rate shipping on all orders
  • Complimentary tastings for 4, per visit
  • Invitations to Clif Family hosted Virtual Happy Hours throughout the year

Shipment Schedule & Pricing

All shipment contents subject to change

6 Bottles
4 Times Per Year


February 2021 - 2 Bottles Each
2020 Rosé of Grenache
2019 Napa Valley Chardonnay
2018 Napa Valley Petite Sirah
Case of Clif Bar: Chocolate PB Crunch

$205 plus tax and flat rate shipping


April 2021 - 2 Bottles Each
2019 Rte Blanc Sauvignon Blanc
2019 Sonoma Valley Grenache
2018 Napa Valley Grenache
Case of Clif Bar: Coconut Nut Butter

$212 plus tax and flat rate shipping

September 2021 - 2 Bottles Each
Non-Vintage Sparking Rosé
2019 Gary's Improv Zinfandel
2018 Kit’s Killer Cab Cabernet Sauvignon
A rotating case of Clif Bars

$278 plus tax and flat rate shipping


November 2021 - 2 Bottles Each
2019 The Climber Red Blend
2019 Le Colline Vineyard Estate Zinfandel
2019 Bici Red Rhone Style Blend
A rotating case of Clif Bars

$304 plus tax and flat rate shipping

Questions?

Reach out to our Wine Club Team by phone or email, 707.968.0625 or wineclub@cliffamily.com.

Read Our FAQs